Man vs. Beast

Target Marketing and Communications is an award-winning agency based in St. John’s, Newfoundland. They asked Untold Entertainment to build an expandable web banner game for their client Newfoundland Travel and Tourism, to promote hunting and fishing on the Rock. We don’t often do a lot of ad banner stuff, and are morally a little torn on the concept of hunting for sport … but Target’s concept was so delightfully bent that we had to take the project!

Depending on where the ad banner is displayed, Man vs. Beast allows you to choose a hunter or angler character, and square off against an animal in a Mortal Kombat-style fighting game. This meant that the usually 8-foot-tall moose had to be cut down to human-size, and the Atlantic salmon and trout had to be … scaled up a tad.

The result was a fun little diversion with some light blocking strategy – a perfect time-waster for the mostly middle-aged men the province hopes to attract for hunting trips. The intended audience is not packed with core gamers, so we wound up cutting our idea for the “finishing move”, where you punch the moose and it turns into a plaque-mounted trophy and a chest freezer full of steak.

Untold Entertainment took on both the build and the “Field & Stream”-style art direction for this project.

Got a game idea for your online ad campaign? Untold Entertainment brings the fun, turning your humdrum web banners into engaging interactive content. Give us a call and tell us about your next project!

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