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	<title>Comments on: Flash Gaming Summit 2010</title>
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	<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/</link>
	<description>We Make Flash Games</description>
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		<title>By: untoldentertainment.com &#187; Untold Entertainment Joins the Dark Side</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5417</link>
		<dc:creator>untoldentertainment.com &#187; Untold Entertainment Joins the Dark Side</dc:creator>
		<pubDate>Mon, 22 Mar 2010 19:08:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5417</guid>
		<description>[...] has any ideas about what i need to do to get my account approved, i&#8217;m all ears. Someone at Flash Gaming Summit told me that Google doesn&#8217;t want to run ads on game portal sites. Is that the deal? i wish [...]</description>
		<content:encoded><![CDATA[<p>[...] has any ideas about what i need to do to get my account approved, i&#8217;m all ears. Someone at Flash Gaming Summit told me that Google doesn&#8217;t want to run ads on game portal sites. Is that the deal? i wish [...]</p>
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		<title>By: Ben Olding</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5386</link>
		<dc:creator>Ben Olding</dc:creator>
		<pubDate>Wed, 17 Mar 2010 14:27:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5386</guid>
		<description>Great write up. Sorry i didnt get to chat to you properly at that after party, but it sounds like you left pretty quick sharpish (understandably).

I agree with Jared about the medioche games and I would add that its better to sell you medioche game for more than its worth to a portal who you have had success with before and will sponsor to keep you on side, rather than to give it to a smaller portal who thinks theyve got lucky winning one of you games only for it to fail. But at the same time I agree its better not to be any portals lapdog and to build relationships with lots of them.

About selling games outright, i believe it/when its possible it will happen more and I would expect GamerSafe and mochi to then get in on it and make their own shops. For now though, its only a very few games that will be able to pull it off, and its easier to sell someone a game when they are already hooked on it, otherwise players will go to the many free alternatives. If Chris Hennebery has evidence to the contrary though, I would be keen to here it.

One thing I thought was that sponsors and microtransaction providers had very different messages about what you should do with youir game, so I would be keen to see a panel with both on and maybe a dev also</description>
		<content:encoded><![CDATA[<p>Great write up. Sorry i didnt get to chat to you properly at that after party, but it sounds like you left pretty quick sharpish (understandably).</p>
<p>I agree with Jared about the medioche games and I would add that its better to sell you medioche game for more than its worth to a portal who you have had success with before and will sponsor to keep you on side, rather than to give it to a smaller portal who thinks theyve got lucky winning one of you games only for it to fail. But at the same time I agree its better not to be any portals lapdog and to build relationships with lots of them.</p>
<p>About selling games outright, i believe it/when its possible it will happen more and I would expect GamerSafe and mochi to then get in on it and make their own shops. For now though, its only a very few games that will be able to pull it off, and its easier to sell someone a game when they are already hooked on it, otherwise players will go to the many free alternatives. If Chris Hennebery has evidence to the contrary though, I would be keen to here it.</p>
<p>One thing I thought was that sponsors and microtransaction providers had very different messages about what you should do with youir game, so I would be keen to see a panel with both on and maybe a dev also</p>
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		<title>By: untoldentertainment.com &#187; The Best and Worst of GDC 2010</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5381</link>
		<dc:creator>untoldentertainment.com &#187; The Best and Worst of GDC 2010</dc:creator>
		<pubDate>Wed, 17 Mar 2010 06:07:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5381</guid>
		<description>[...] Bonus! Flash Gaming Summit [...]</description>
		<content:encoded><![CDATA[<p>[...] Bonus! Flash Gaming Summit [...]</p>
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		<title>By: James Connolly</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5378</link>
		<dc:creator>James Connolly</dc:creator>
		<pubDate>Tue, 16 Mar 2010 00:04:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5378</guid>
		<description>Thanks for the writeup!</description>
		<content:encoded><![CDATA[<p>Thanks for the writeup!</p>
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		<title>By: Jared Riley (Hero Interactive)</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5337</link>
		<dc:creator>Jared Riley (Hero Interactive)</dc:creator>
		<pubDate>Thu, 11 Mar 2010 13:57:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5337</guid>
		<description>Ryan - That&#039;s a fair question.  Let me respond in two parts (out of order):

1) &quot;I’d rather go into personal debt after turning out a stinker, than to be some portal’s pet.&quot; - We differ here.  I would rather not.  I run a company and am responsible for other people&#039;s lives via payroll, etc...  Although I&#039;d rather be as idealistic, at the end of the day Hero Interactive is a company and the dollar is the bottom line.

2) Do we DESERVE that money from the sponsor for making a stinker?  I&#039;d argue heavily that yes, we do.  Our sponsor didn&#039;t just stumble upon us and throw money at us, we had to bust our ass to get to this point.  We worked hard on the business side of the company in addition to the development side, and it&#039;s that work that pays the bills when times are tough and allows us to keep doing what we love.</description>
		<content:encoded><![CDATA[<p>Ryan &#8211; That&#8217;s a fair question.  Let me respond in two parts (out of order):</p>
<p>1) &#8220;I’d rather go into personal debt after turning out a stinker, than to be some portal’s pet.&#8221; &#8211; We differ here.  I would rather not.  I run a company and am responsible for other people&#8217;s lives via payroll, etc&#8230;  Although I&#8217;d rather be as idealistic, at the end of the day Hero Interactive is a company and the dollar is the bottom line.</p>
<p>2) Do we DESERVE that money from the sponsor for making a stinker?  I&#8217;d argue heavily that yes, we do.  Our sponsor didn&#8217;t just stumble upon us and throw money at us, we had to bust our ass to get to this point.  We worked hard on the business side of the company in addition to the development side, and it&#8217;s that work that pays the bills when times are tough and allows us to keep doing what we love.</p>
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		<title>By: Ryan</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5322</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Wed, 10 Mar 2010 16:13:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5322</guid>
		<description>Jared - i&#039;ll dare to ask you this:  if you create a stinker, do you DESERVE that money from the sponsor who has you in his pocket?  Sounds like the sponsor is taking a hit on your crappy game, so that he can rake in a disproportionate amount of dough when you crank out a blockbuster.  i get that.  i&#039;m just a fiercely independent developer, and i&#039;d much rather that my successes and my failures are all my own.  i&#039;d rather go into personal debt after turning out a stinker, than to be some portal&#039;s pet.</description>
		<content:encoded><![CDATA[<p>Jared &#8211; i&#8217;ll dare to ask you this:  if you create a stinker, do you DESERVE that money from the sponsor who has you in his pocket?  Sounds like the sponsor is taking a hit on your crappy game, so that he can rake in a disproportionate amount of dough when you crank out a blockbuster.  i get that.  i&#8217;m just a fiercely independent developer, and i&#8217;d much rather that my successes and my failures are all my own.  i&#8217;d rather go into personal debt after turning out a stinker, than to be some portal&#8217;s pet.</p>
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		<title>By: Jared Riley (Hero Interactive)</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5320</link>
		<dc:creator>Jared Riley (Hero Interactive)</dc:creator>
		<pubDate>Wed, 10 Mar 2010 15:47:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5320</guid>
		<description>I remember the &quot;Everything About Sponsorship &amp; Licensing&quot; panel well, I was the moderator!  There were definitely some good moments and some dry spots, but I totally know where you are coming from in regards to Addicting and Candystand.  In MANY (I dare say MOST) ways I agree.  However, Greg is not altogether correct either.  

Greg is primarily interested in minimizing risk.  For Hero Interactive, we do all kinds of games: great games and also... well... not great games. Building up a very strong relationship with a sponsor has allowed us to weather all kinds of storms.  Sure, we may make a little less when we do a huge sequel, but I can guarantee that we MORE than make up for it by getting far more money than we deserve when we make a flop.  Greg&#039;s argument is that anyone will pay top dollar for a sequel, but my counter is not everyone will pay top developer for a mediocre game.  The people who will... those people really want YOU and that&#039;s when your relationship starts paying for itself.

Everyone will be your friend when times are good, make sure you have someone to stick around when they are bad.</description>
		<content:encoded><![CDATA[<p>I remember the &#8220;Everything About Sponsorship &amp; Licensing&#8221; panel well, I was the moderator!  There were definitely some good moments and some dry spots, but I totally know where you are coming from in regards to Addicting and Candystand.  In MANY (I dare say MOST) ways I agree.  However, Greg is not altogether correct either.  </p>
<p>Greg is primarily interested in minimizing risk.  For Hero Interactive, we do all kinds of games: great games and also&#8230; well&#8230; not great games. Building up a very strong relationship with a sponsor has allowed us to weather all kinds of storms.  Sure, we may make a little less when we do a huge sequel, but I can guarantee that we MORE than make up for it by getting far more money than we deserve when we make a flop.  Greg&#8217;s argument is that anyone will pay top dollar for a sequel, but my counter is not everyone will pay top developer for a mediocre game.  The people who will&#8230; those people really want YOU and that&#8217;s when your relationship starts paying for itself.</p>
<p>Everyone will be your friend when times are good, make sure you have someone to stick around when they are bad.</p>
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		<title>By: axcho</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5306</link>
		<dc:creator>axcho</dc:creator>
		<pubDate>Wed, 10 Mar 2010 07:32:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5306</guid>
		<description>Best writeup evar! :D Makes me glad I didn&#039;t go myself - I&#039;m sure your version was much funnier. So many quote-able quotes... Thank you. :)</description>
		<content:encoded><![CDATA[<p>Best writeup evar! :D Makes me glad I didn&#8217;t go myself &#8211; I&#8217;m sure your version was much funnier. So many quote-able quotes&#8230; Thank you. :)</p>
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		<title>By: Ryan</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5305</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Wed, 10 Mar 2010 06:58:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5305</guid>
		<description>Chris - it&#039;s obvious which side the summit&#039;s bread is buttered on.  If you want a more even-keel (but less game-focused) show, try FITC.  Remember that you&#039;re talking to a guy who makes his living running a games service shop.  That&#039;s another model that no one at FGS mentioned - taking people&#039;s money and building stuff for them.  It&#039;s not as glamorous, maybe, as creating &lt;b&gt;Machinarium&lt;/b&gt;, but all babies must eat.  We&#039;re trying to get to the point where we can subsist on residual income from our original game properties, but it can&#039;t happen all at once.  i&#039;m very grateful that i can earn a living and feed my family making video games, even if they&#039;re video games that i build for other people.</description>
		<content:encoded><![CDATA[<p>Chris &#8211; it&#8217;s obvious which side the summit&#8217;s bread is buttered on.  If you want a more even-keel (but less game-focused) show, try FITC.  Remember that you&#8217;re talking to a guy who makes his living running a games service shop.  That&#8217;s another model that no one at FGS mentioned &#8211; taking people&#8217;s money and building stuff for them.  It&#8217;s not as glamorous, maybe, as creating <b>Machinarium</b>, but all babies must eat.  We&#8217;re trying to get to the point where we can subsist on residual income from our original game properties, but it can&#8217;t happen all at once.  i&#8217;m very grateful that i can earn a living and feed my family making video games, even if they&#8217;re video games that i build for other people.</p>
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		<title>By: Chris Hennebery</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5304</link>
		<dc:creator>Chris Hennebery</dc:creator>
		<pubDate>Wed, 10 Mar 2010 02:07:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5304</guid>
		<description>Awesome (and accurate) summary on the Flash Summit. As the Obnoxious, Self Promoting Guy (yup, that was me :) I wanted to post my biggest frustration on the summit. Yes, this is my business and therefore I am biased and I do find it frustrating that &#039;selling a flash game&#039; is not an option in the agenda. The company that runs the summit is not interested in it being discussed as an option and I understand the conflict that selling the top flash games would create for their business model (they need those titles to drive traffic). I hope that maybe in a future summit it does get a seat as I really do believe that some of the IP being created by the attendees would deliver higher revenue for them (at least initially) as downloadable games. We’ve promoted all avenues for creating revenue to our game partners because we feel that maximizing their revenue is good for the stability of the industry as a whole. Selling games as a download, adding them to subscription channels (like GameTap), micro-transaction and yes, sponsorship, should all be considered in the lifecycle of a game.

Cheers
Chris H</description>
		<content:encoded><![CDATA[<p>Awesome (and accurate) summary on the Flash Summit. As the Obnoxious, Self Promoting Guy (yup, that was me :) I wanted to post my biggest frustration on the summit. Yes, this is my business and therefore I am biased and I do find it frustrating that &#8216;selling a flash game&#8217; is not an option in the agenda. The company that runs the summit is not interested in it being discussed as an option and I understand the conflict that selling the top flash games would create for their business model (they need those titles to drive traffic). I hope that maybe in a future summit it does get a seat as I really do believe that some of the IP being created by the attendees would deliver higher revenue for them (at least initially) as downloadable games. We’ve promoted all avenues for creating revenue to our game partners because we feel that maximizing their revenue is good for the stability of the industry as a whole. Selling games as a download, adding them to subscription channels (like GameTap), micro-transaction and yes, sponsorship, should all be considered in the lifecycle of a game.</p>
<p>Cheers<br />
Chris H</p>
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		<title>By: Jeff</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5302</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Tue, 09 Mar 2010 23:32:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5302</guid>
		<description>Nice Job, Ryan. Your questions were the best. The one that got ignored about grand-ma slot machines had us rolling on the floor.</description>
		<content:encoded><![CDATA[<p>Nice Job, Ryan. Your questions were the best. The one that got ignored about grand-ma slot machines had us rolling on the floor.</p>
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		<title>By: Rasmus Wriedt Larsen</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5300</link>
		<dc:creator>Rasmus Wriedt Larsen</dc:creator>
		<pubDate>Tue, 09 Mar 2010 22:54:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5300</guid>
		<description>nice coverage. I wasn&#039;t there myself :( but I watched some of the things from the online stream. I really laughed under the &quot;Everything About Sponsorship &amp; Licensing&quot; panel, when you asked the guy from AG about that game should be allowed there.. nice one, and good point!

By some reason, all the links to the videos are posted on Mochi - not on the FGS site. That just seems wrong, and proves your point that FGS are just playing by the big guys rules. Also take a look at the Kreds Award, what the hell? Give an award to the games with best use of the sponsor-of-the-award-shows microtransation system. I don&#039;t really feel this only is really fair.

Anyway, here is the link to it: http://mochiland.com/articles/session-recordings-from-flash-gaming-summit
(I somehow feared the recording would fail, so I spend a lot of time watching those things yesterday, when I really should have been sleeping).</description>
		<content:encoded><![CDATA[<p>nice coverage. I wasn&#8217;t there myself :( but I watched some of the things from the online stream. I really laughed under the &#8220;Everything About Sponsorship &amp; Licensing&#8221; panel, when you asked the guy from AG about that game should be allowed there.. nice one, and good point!</p>
<p>By some reason, all the links to the videos are posted on Mochi &#8211; not on the FGS site. That just seems wrong, and proves your point that FGS are just playing by the big guys rules. Also take a look at the Kreds Award, what the hell? Give an award to the games with best use of the sponsor-of-the-award-shows microtransation system. I don&#8217;t really feel this only is really fair.</p>
<p>Anyway, here is the link to it: <a href="http://mochiland.com/articles/session-recordings-from-flash-gaming-summit" rel="nofollow">http://mochiland.com/articles/session-recordings-from-flash-gaming-summit</a><br />
(I somehow feared the recording would fail, so I spend a lot of time watching those things yesterday, when I really should have been sleeping).</p>
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		<title>By: Ryan</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5299</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Tue, 09 Mar 2010 22:51:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5299</guid>
		<description>tfernando - They definitely let on that they have a small army devoted to stats analysis.  They also hire economists.  That&#039;s nothing new - CCG (Eve Online) and OOO (Puzzle Pirates), among many others, hire economists.  But Zynga and friends aren&#039;t so much game designers as they are addiction designers, so the effort they spend on parsing metrics is more than justified.</description>
		<content:encoded><![CDATA[<p>tfernando &#8211; They definitely let on that they have a small army devoted to stats analysis.  They also hire economists.  That&#8217;s nothing new &#8211; CCG (Eve Online) and OOO (Puzzle Pirates), among many others, hire economists.  But Zynga and friends aren&#8217;t so much game designers as they are addiction designers, so the effort they spend on parsing metrics is more than justified.</p>
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		<title>By: Ryan</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5298</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Tue, 09 Mar 2010 22:50:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5298</guid>
		<description>Paul - rly?  i thought it was too long, and i&#039;d be boring you to tears?  Not enough cat pictures.</description>
		<content:encoded><![CDATA[<p>Paul &#8211; rly?  i thought it was too long, and i&#8217;d be boring you to tears?  Not enough cat pictures.</p>
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		<title>By: MochiLand &#187; Blog Archive &#187; Session Recordings from Flash Gaming Summit</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5296</link>
		<dc:creator>MochiLand &#187; Blog Archive &#187; Session Recordings from Flash Gaming Summit</dc:creator>
		<pubDate>Tue, 09 Mar 2010 21:16:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5296</guid>
		<description>[...] Flash Gaming Summit 2010 &#8211; Untold Entertainment [...]</description>
		<content:encoded><![CDATA[<p>[...] Flash Gaming Summit 2010 &#8211; Untold Entertainment [...]</p>
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		<title>By: tfernando</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5295</link>
		<dc:creator>tfernando</dc:creator>
		<pubDate>Tue, 09 Mar 2010 20:03:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5295</guid>
		<description>So, 5TB and about 100 million daily users... Zygna is getting about 50kb per user per day? Did you get the impression that they&#039;re logging -everything-, and then having professional statisticians figure out what&#039;s important? Or did they say what metrics they thought were important?</description>
		<content:encoded><![CDATA[<p>So, 5TB and about 100 million daily users&#8230; Zygna is getting about 50kb per user per day? Did you get the impression that they&#8217;re logging -everything-, and then having professional statisticians figure out what&#8217;s important? Or did they say what metrics they thought were important?</p>
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		<title>By: Paul</title>
		<link>http://www.untoldentertainment.com/blog/2010/03/09/flash-gaming-summit-2010/comment-page-1/#comment-5294</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Tue, 09 Mar 2010 19:26:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.untoldentertainment.com/blog/?p=2277#comment-5294</guid>
		<description>want moar</description>
		<content:encoded><![CDATA[<p>want moar</p>
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