File this one under “really??”
Yahoo reports that the Walt Disney Company – you know, that Walt Disney Company … the one with the mouse ears and such – just bought Kaboose for 18.4 million dollars. You know – that Kaboose … the one with uh …
… the one with …
i dunno? The one with that ad-riddled FunSchool website for infants and pre-schoolers? The one that had an 80% revenue jump to $21.52 million from 2007 to 2008, and yet claim to be a little cash-strapped when shopping around for site content? Yeah – that Kaboose. ;)
Kaboose kids’ site Funschool, with and without ads
(For anyone keeping score, this is the second Canadian kids company in recent memory to have had its accounts stuffed with mouse money. Disney picked up Club Penguin in 2007 for $700 million. g’O Canada!)
i spoke with a few of my colleagues tonight about the buy-out. The question on the table over drinks was “what does this mean?” The answer, after a thoughtful pause, was “… *shrug*. Order me another beer.”
Perhaps my colleagues weren’t in the best position to offer industry analysis. If anyone else has something to say, speak up! i’d love to hear your opinions.
[UPDATE] The sources in my gossip circle claim that this buy-out is Kaboose’s swan song – Disney is merely buying the Kaboose websites, which it will operate from an American office. The Toronto-based Kaboose that we know and (love?) is no more. Keep in mind this is complete conjecture from baseless rumours.