Our application for the Ontario Media Development Corporation’s Screen-Based Content Initiative has been rejected.
We announced that we were throwing our hat into the public funding ring back in June (Ontario Government Backs Up the Money Truck), and hinted a little at what we’d submitted a few months later (Untold Entertainment Goes for the Gold).
Untold Entertainment joins swarms of other screen-based businesses in the soup line at the onset of the Second Great Depression
It was our very first application. We were a long shot. It was still a worthwhile exercise. We don’t really have oodles of experience planning and preparing budgets, so it was nice to get a little more financing and administration experience under our belts. An industry friend tells me that we made it to the final round, because most of the applicants he knew received their rejection letters weeks ago.
Needs More Zazz
It would be helpful to have a little more feedback explaining how we fell short. Otherwise, we’ll just keep making the same mistake with every application. My gut instinct is this: our app centred around XBox Live Community Games as a distribution platform. The platform was a big unknown while i wrote the application, and the app was reviewed as the platform launched and fizzled. The industry friend i mentioned was approved, but his distribution platform was the iPhone, which is sexy sexy sexy.
iPhone! Convergent media! Interactive TV! Two-box initiatives! Flying cars! i think you have to play a bit of buzzword bingo to get these funding types excited about your project. From what i’ve seen, the focus tends to be much more toward the type of content and the innovation in delivering that content, rather than the quality of the content itself … which is why, in my opinion, we see a lot of terrible content coming out of Canada. There seems to be no pressure to make good content – it’s more about who the content appeals to, and how the content is experienced.
i limit my criticism to the age 4+ crowd. There’s a lot of great preschool stuff coming out of Halifax that i watch with my daughters. The rest is Anne of Green Gables: Beating a Dead Horse and The Comedy Network Presents: A Brutally Unfunny Comedian Laugh-Tracked Within an Inch of His Life.
Man, these sour grapes are delicious!!
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