How Not to Run a Design Competition

My inbox is filling up with the same email every other day from DIG London. “DIG” stands for “Digital Interactive Gaming”, while London is a Southern Ontario town. The DIG London group is running two separate rackets – a conference, and a design competition.

DIG London

(looks like someone forgot to apply the “talent” filter in Photoshop)

Hit up their site for an exercise in vagueness. After staring at the web page for a good long time, here’s what i’ve figured out:

  1. There is a competition with cash prizes.
  2. You must enter individually as either an artist or a programmer.
  3. You’ll have one week to complete the project.

Aaaaand … that’s about it. What are you expected to build? No idea. Using which programming language or drawing software? No clue. What proficiency level is required? Dunno. Will/where will the final submissions be showcased? Shrug.

From the site:

This competition was created to allow industry professionals, students and others to show off their gaming art and programming skills.. Digital game industry professional will judge all submissions and help us award great prizes including cash!

“Digital game industry professional” ? Is that like “Annual Gift-Giving Man” ?


“…we expect that the projects will take between 2 and 4 days to complete depending on the project.”

“Depending on the project”? Do the organizers even know what the projects are? Or are they just taking orders from different companies for a bunch of stuff that needs building and sending it out to people in the guise of a contest? It reeks to me of those “logo competitions” that i rail against.

Or maybe i’m just cranky, and it’s a perfectly above-board, enjoyable competition promoted with a terrible website. If anyone out there holds the keys to the mystery, please let me know.

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