i snapped this pic down a back alley here in Toronto:
i love the fact that Open Book Toronto’s ads are entirely dependant on the singles ads that are reliably plastered all over town.
My dream, my Holy Grail of ad warfare, is to see a third ad campaign contained within or wrapped around the first two ads. Maybe in this case it could be a boxing ad that says “Wanna see two real opponents duke it out?”
i dunno. Submit your best idea, and i’ll send you a pen.