Sony CES Highlights: Eco Nonsense
Tucked away in an empty, dimly-lit corner of the Sony Consumer Electronics Show in Toronto last weekend was a display touting Sony’s commitment to the environment.
The bits i’ve highlighted in the picture of the display board read “Our commitment to the environment is evident in our products” and “Reducing waste is a key Sony Canada objective.”
This manifesto was not evident a couple of weeks ago when i purchased the Sony DAV-HDX500 home theatre system. i ignored the sarcastic “lift with a friend” icon on the box, and chose intead to haul the mammoth crate home on an industrial-weight dolly. It took me about twenty minutes to install and configure the speakers, and two hours to unpack them and truck all the garbage down to the dumpster.
Packaging shown actual size.
The eco banner also explained that “Sony has partnered with Canada’s EcoKids program – an environmental education program dedicated to empowering Canadian youth.” Perhaps these youth will be empowered enough to engineer a packaging solution that is less than four times the volume of the product itself?
It doesn’t really matter what kids learn in that program. These days, as far as corporations are concerned, it’s more important to say you’re acting responsibly than to actually do so.
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Is it just me or does that not sound right? Aren’t these the people who pack their products in formed Styrofoam or big plastic bubbles only to have us send it to the dump? I don’t care how cool and indestructible those bubbles of packaged air are, something tells me that they’re not all that recyclable. Oh but let us not forget, cardboard is…
i had a sick feeling in my stomach when i threw that gigantic cardboard box into the ocean, where i assume everyone disposes of their waste.